For drinking, cooking and maintaining a healthy body, you can’t settle for anything less than high quality Puronics® water.
Eliminate the need for bottled water by discovering what we do, we are your local water softener Jacksonville FL specialists . Enjoy better-tasting beverages and food. Reduce soap and detergent usage. Save time on housework. Maintain a healthy lifestyle with your own filtered water system from Puronics®.
Welcome to Principal Water Filtration, LLC, Authorized Dealer of Puronics® water treatment (Jacksonville FL) and filtration systems. If you are looking to improve the quality of your water, we can help. Don’t just tolerate your water problems – solve them! Take advantage of our free water test and free estimate to get you started.
Our Filtration gives you
clean, clear, great-tasting
water…
the way water was
meant to be!
Water Never
Tasted So Good!
Caring For Your Water. Caring For Your Family.
Puronics® has been providing clean drinking water and related solutions since 1947 to in excess of one million customers in and improving the overall quality of their lives.
NASA Technology
Most Puronics® products incorporated SilverShield® HYgene® to prevent the growth of bacteria within the filter bed.

This product was adapted from NASA technology which was developed to purify water for the astronauts whilst in Space aboard Shuttle Orbiters.
ABOUT YOUR WATER
Do you know what’s in your Jacksonville – Northeast Florida drinking water? If you have ever noticed your water making your skin dry, leaving spots on your dishes, appearing cloudy, or tasting bad, then it is time to learn more about your water.
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RESIDENTIAL SOLUTIONS
Puronics® Consumer Water Products deliver years of reliable, cost-effective and unrivalled performance. These systems are saving on energy expenditure, reducing overall operating expenses, plumbing repairs and also general maintenance costs.Find out more how you can save time and money here.
COMMERCIAL SOLUTIONS
Puronics® really understands water. You can trust Puronics to provide fully integrated water solutions regardless if you are a commercial or industrial business, this is great for managing your most important liquid asset. Find out how Puronics are able to improve your bottom line simply by providing the best water quality for your business.